Disney's Electric Holiday at Barneys NY
As part of Disney’s Electric Holiday at Barney’s New York, the flagship store on Madison Avenue has a seasonal window display with hi-res LED tiles and LED mesh and string. Designers and content creators NYXdesign used d3 throughout their workflow for this project, the 3D stage simulator being one of its best-loved features.
The Electric Holiday programme merges the creativity of Disney with the wit and surprise of the legendary Barneys New York with the aim to create a festive fusion of electric lights, music and fashion. Visible throughout the United States in Barney’s stores, the Madison Avenue flagship store in New York kicked off the programme on 14 November 2012 with a spectacular seasonal window display over multiple stories including hi-res video tiles and LED string and mesh on the facade of the building. The seasonal windows as part of Electric Holiday are on display until 3 January.
Abigail Rosen-Holmes, Brian Gale and Emanuel Treeson from the acclaimed creative studio NYXdesign were commissioned to design the installation and create all content bar the 10-minute animated Disney art movie that formed the core of the media display. NYXdesign worked closely with d3 Technologies throughout the project phases to ensure a successful delivery of the event.
The media displays that form the seasonal window display on Madison Avenue are a combination of Christie Digital high resolution MicroTiles and Traxon LED Mesh and String, all running on 4 x d3 4U v2.5 systems with a single d3 understudy. Outputting 15 layers of HD video simultaneously, d3 has been integrated into the design and production process from the early stages through to delivery.
One of the key benefits of having the 3D simulator integrated into d3 was being able to program the show far ahead of the event. This show was programmed on the 10th floor of Barneys New York, without any line of sight of the physical displays, another key benefit of having an integrated 3D simulator.
What made d3 the right solution for this high-profile project was the simplicity with which operators were able to swap and re-configure outputs on the spot. d3 can flip the video in real-time without any adjustments to the content with a few mouse clicks. The 3D simulation together with its output re-configuration abilities caused a dramatically reduced set-up time. This resulted fewer members of the public seeing the show ahead of the event – keeping the surprise element of the Electric Holiday window display at maximum, and the client content.
- Realtime 3D simulation
- Slave manager
- Master-slave control
- Control the timeline
- Video codecs
- Generative layers
- The bitmap layer
- The video layer
- In perfect sync
- Direct mapping
- Configure output feeds
- Feed mapping
- Parallel mapping
- Simulate props
- d3 Project setup
- Project delivery
- System Provision
- Onsite Operation
- *’Electric Holiday’ is a collaboration between The Walt Disney Company and Barney’s New York
- * NYXdesign: seasonal windows design and content creation (excluding Disney’s ‘Electric Holiday’ art movie)
- *4 x d3 4U v2.5 systems plus 1x d3 4U v2.5 understudy
- *Christie MicroTiles
- *Traxon LED mesh and string
- *Galaxia Electronics A-deco RGB outdoor 9dot