EE British Academy Film Awards, 2017

Bluman Associates, with support from d3, engage audience with new sculptural visual design at this years BAFTAs.

Bluman Associates, our newest d3 Studio Partner in the UK, engaged audiences with their new sculptural visual design at this years EE British Academy Film Awards.


Last week saw London’s Royal Albert Hall become host to yet another iconic event, the EE British Academy Film Awards. West Design & Production collaborated with Bluman Associates and TSL Rigging to provide international talent, guests and the television audience with a cutting edge, visual spectacular on the red carpet.

The new production design included 62 low-resolution LED screens of different shapes and sizes, accurately rigged in a 3-dimensional space. The large memorial situated in the main entrance influenced the design, which resulted in a more geometric, eye catching visual experience. This allowed for the use of a more tangible screen surface, as opposed to the scenic LED panels that had been used in the past.

Due to the sculptural aspect of the design, the content needed to be created so it could be viewed and enjoyed from all angles. However, the best seat in the house was saved for audiences at home, with the main camera shot focusing all attention on the best of British talent, as they made their way across the red carpet and up famous stairs of the Royal Albert Hall.

d3 Solution

Incorporating VR into the mix, Bluman Associates were able to previsualize the design using d3 software, and with the use of VR goggles allowed clients EE and BAFTA, to get a tangible and realistic sense of the experience before sign off.

“The d3 system was integral to our planning and approval process. It’s a system that facilitates the creative workflow we require and has unique features that allowed us to map the content across all 62 screens in 3D, this would be difficult to achieve with other motion graphics tools” states Pod Bluman from Bluman Associates. “Our focus was to create a fully integrated 3-Dimensional workflow from start to finish, which we achieved. Working with West Design and Production is always a pleasure as they are a very creative team, open to innovation and trying new ideas.”